Public Relations This committee elevates awareness in the veterans community and the community of American Legion advocacy of veterans issues, national security, Americanism and youth. The American Legion is defined in the public eye by the values it demonstrates. The committee accomplishes this in two ways: placing radio and TV advertisements and public service announcements produced by National Headquarters where they can be seen and heard, and developing relationships with editors and journalists in the post’s community so they cover programs supporting the Legion’s four pillars. For example, the High School Oratorical Contest is the reporter’s news peg, but the Legion’s support for a “one hundred percent Americanism” is the story. Why and how the Legion is “still serving America” is the question the post’s public relations committee should answer in the media. Public relations is a membership multiplier.